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Download/Read Co-Opetition (eBook)
Download/Read Co-Opetition (eBook)

Read online or Download Co-Opetition by Adam M. Brandenburger and Barry J. Nalebuff



Overview:

Now available in paperback, with an all new Reader's guide, The New York Times and Business Week bestseller Co-opetition revolutionized the game of business. With over 40,000 copies sold and now in its 9th printing, Co-opetition is a business strategy that goes beyond the old rules of competition and cooperation to combine the advantages of both. Co-opetition is a pioneering, high profit means of leveraging business relationships. Intel, Nintendo, American Express, NutraSweet, American Airlines, and dozens of other companies have been using the strategies of co-opetition to change the game of business to their benefit. Formulating strategies based on game theory, authors Brandenburger and Nalebuff created a book that's insightful and instructive for managers eager to move their companies into a new mind set. From the Trade Paperback edition.

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Co-Opetition has 401 ratings and 18 reviews. Timothy said: The book briefly introduces an important concept of complementers (those firms whose products

Co-Opetition: Adam M.

Read Adam M. Brandenburger Book ⊞ Co-Opetition. Now available in paperback, with an all new Reader's guide,

Co-Opetition [Adam M.

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